How much is a website?
This is a valid question which gets asked a lot and many businesses are confused when they receive a wide range of prices.
The main reason for this range is typically this:
“The web design company does NOT know the scale of the project – they simply do not have enough information. Are we talking about putting up a tent here or a new runway at Heathrow? There is a massive difference. We don’t want to quote for a tent and have to deliver a runway! And we’re ethical so we won’t charge for a runway and build a tent. “
With that in mind, hopefully it is a little clearer why we will sometimes be a little hesitant about giving out off the cuff prices because, at the initial stages, we may not have enough information.
However, what we can do is this:
1) provide a ball park estimate (this is ball park – and if we go ahead with the project and we begin the specification stage, the estimate will finalised into a solid quotation)
2) provide prices for some off the shelf, shrink wrapped solutions; with exact prices for specified elements of work (these are not on the Jojet website yet but will be soon. Please shout out if you want further info.)
3) Give examples of what other projects we have delivered would cost.
What goes into the “web design” mix?
However, to get to the key point of this post, when we start baking in our Internet Strategy kitchen (hmmm…too many metaphors there!) these are some of the ingredients we may throw into the mix:
- Who is the client?
- What is their vision?
- What is their brand? Have they one? Does it need reviving?
- Who are their target audience(s)? Where do they live? What do they do?
- What are the client’s products & services?
- What are the products features, advantages & benefits?
- What is the client’s story?
- What do we want the target audience(s) to do online? (and offline)
- How can/should we engage with the target audience(s)?
- Will the client provide web copy/assets? Or do they need a copywriter/photographer/illustrator/animator?
- How important is it for them to be found in Google? Or is the website a 2nd contact validation platform?
- Is email marketing a good fit for the company?
- And what about social media? Twitter? Facebook? LinkedIn etc? Is there a place for them at the table?
- How should all of this be measured?
- If the client hasn’t set a budget, what do we think is an appropriate spend for their size/position/aims?
So, when we provide an estimate it will be based on our wonderful cookbook (I just can’t get away from that theme!) and the price will reflect the ingredients we put in. If the client gets another quote from a company who is happy just to take your 5 year old brochure and put it on the web in a slap dash fashion (without asking any of the questions above)…then don’t be surprised that they’ll come in cheaper.
Hopefully this paints a bit more of a picture as to how Jojet goes about web design – and perhaps this also reveals why we class ourselves as an “Internet Strategy” company: websites are part of the deliverable, they are not always the complete solution.