Next week I’m giving a talk on Internet Strategy to local businesses at an event organised by Torfaen Council and I thought I’d share one of the tips I’ll be discussing:
It’s time to audit your website.
You need to perform some key checks to make sure it is fit for purpose.
Let’s take a look at a few…
Who is your website meant to appeal to? Think about it. And DON’T say everyone! What questions are THEY looking to get answered? Put yourself in their shoes and take a fresh look at your website.
Is your website answering *their* key questions?
If not, you need to add to your website to make sure that these questions ARE answered.
And you also want to remove any website content which is *not* helping your potential customers answer their key questions. As, if website content is not helping them then it must (by definition) be hindering them.
Are you a photographer whose website doesn’t show your best pictures or (worse) swamps visitors with too many pictures and galleries to wade through? Fix it.
Are you a local business whose website doesn’t say WHERE they are based and/or where they will service clients? Fix it.
Are you a business consultant without obvious credentials or testimonial/case studies? This is what a potential customer would want to see yes? Fix it.
So think about your audience, think about their needs and think about your website. And fix it.
More Internet strategy tips coming soon…