I was at a lovely, local business networking event recently and we were all chatting around the table about various topics; I chirped up about WordPress & blogging as I was talking about my training events; it was at this point someone piped up with “but why blog?“. Great question, here’s my thoughts…
Writing a blog post can be quite intimidating. For starters you’ve got to get over the fear of writing; the fear of exposing yourself to criticism online. And then you’ve got to find time to fit it into your busy life as, let’s face it, there is always something else you could be doing. Let’s take a look at a blogging recipe which works for me.
Like a lot of things, the answer to this question is a little bit “it depends” but I wanted to run through how my opinion has changed on this.
The other day someone asked me what was best for their business: what is Twitter? Or Facebook? Or Blogging? Should they be on Linkined? Which one “worked“?
The problem is that these are the wrong questions to ask.
It’s like asking:
Should I buy a pencil? Or a pen? Or a quill? Or a graffiti artists spray can? A gutenberg press? Or a plane which writes messages in the sky?
These are just tools. Tools for getting content out there. And tools can only be chosen when this is a clear task to perform; when we have identified the problem at hand then we can move swiftly on to choosing the most appropriate tools.
So where does this leave answering the original question?
Which one(s) work?
Well, it depends on what you are trying to achieve? What are your goals?
Are you trying to reach out to prospects? Perform customer service? Promote the brand? A mix of this?
And to which our your target audiences do those goals apply?
What problems are you trying to solve?
Only by a clear picture of the above would you be able to start considering the right tools for the job.
In an upcoming post I’ll go through some of the ways I help clients identify where to start.
The lead photo is from a car boot sale in Usk which I took with Instagram.
I mentioned in a previous post that I’m working with a fantastically talented figurative painter based in Cardiff; Harry Holland. The aim with Harry (as with most clients) is to help them become smarter online. In Harry’s case we want to help people see his works and help him engage with the audience. In this post I want to talk about one of the things we started with: blogging.
For ages now I’ve been convinced that video provides a great opportunity for getting your authentic message out there. Perhaps you are not yet convinced about it, perhaps you are convinced but don’t technically know where to start, or perhaps you are the worst kind (like me) because you know its value, know where to start, but just haven’t pulled your finger out yet. I’ll be putting this straight from next week!
Russell Britton and I have been hard at work recently on many changes and refinements for the highly talented advertising photographer Huw Jones. This culminated yesterday in the launch of his new HTML email newsletter and some amendments to his website (based on brand refinement work by Russ).
The one piece of software that always springs up when talking about blogging is, quite rightly, WordPress - where very clever people have written a fantastic system that makes it extremely easy for you to run a blog. Hurray for WordPress! There is some confusion though…
(This post is part of my ongoing “Business Guide to Websites” series).