Above is a scene from American Beauty which really made an impact on me; it’s the bit where a plastic bag is being gently blown around in the wind. This is a powerful scene with some strong narrative (not available in video above). One reason it made such an impact on me was that it opened my eyes to a simple fact: that it was not odd to see the wonder in every day items like this and appreciating the inherent beauty in it.
And when Instagram came along it was a perfect home for my odd shots of rust, decay, sheds etc. Better still it allowed me to connect with like minded souls from around the world. Sure there are the teenagers on there who just want to post #selfies but hey, that doesn’t negate the whole platform does it?
And when Vine came along I was intrigued. Yes it seemed throwaway and a little bit playing into the hands of our ever shortening attention spans but hey, aren’t we allowed to try and create new things? Surely there is the possibility for a new form of expression to exist which is not a photo? Something which is enabled by the very fact that a huge % of the planet increasingly have video capable smart phones in their pocket?
Vine certainly seems to have been popular; and, apparently, it became more popular on Twitter than Instagram*.
(*Perhaps this is due to Twitter having a sulk and stopping Instagram photos embedding properly
So here we are today with Instagram video wading into the arena. Apparently they’ve been planning this for over two years. Either way we’d be foolish to think that their strategy has not been influenced by the success of Vine or the overarching needs of their parent company; the fully operational Death Star that is Facebook.
Facebook must be very happy with the amount of public data folks are publishing on Instagram; heck, they’ve been trying to get us to open up for years! If adding video helps push their cause along further, then so be it.
Is Instagram Video the Vine killer?
I see lots of sound bite tweets proclaiming the death of Vine due to Instagram’s latest move but it’s way too early to tell. In truth, they are different platforms with different motivations and directions but, still, I suppose such tweets make pretty headlines.
I’ll give IG video a shot; not sure how it’ll work on my sheds though
p.s. it occurred to me this morning, perhaps late to the party, that maybe Facebook & Twitter introduced short video clips simply to provide a better platform to show ads…rather than enhancing the user experience. Hopefully not.
“It was one of those days, when it’s a minute away from snowing, and there’s this electricity in the air. You can almost hear it, right? And this bag was just dancing with me, like a little kid begging me to play with it, for fifteen minutes.
That’s the day I realized there was this entire life behind things, and this incredibly benevolent force, that wanted me to know there was no reason to be afraid, ever. Video’s a poor excuse, I know, but it helps me remember. I need to remember.
Sometimes there is so much… beauty… in the world, I feel like I can’t take it, and my heart is just going to cave in.”